Meet Korea’s Seven World-Class AI/AX Corporations
KDD 2026 Korea Day
August 11, Tuesday, 9:50 – 12:30
Korea is the world’s most hyper-connected nation, leading globally in 5G infrastructure and seamless e-government. With near-universal smartphone ownership and the highest social media engagement, Korea has moved beyond digital tools to a fully integrated “digital life.”
Korea is the home base for global tech leaders such as Samsung, SK, LG, and Naver. Now Korea is making concerted efforts to make Korea global 3 in AI.
Against this backdrop, we have created a very special program, under the name “Korea Day”, to showcase Korea’s AI/AX landscape to KDD 2026 attendees.
It will be a special plenary session in the morning of August 11, following the keynote by Jeff Dean of Google.
The Korea Day session will consist of eight 20-minute keynotes: one by the Vice Minister of Korea Ministry of Science and ICT, and seven by senior executives of Korea’s world-class corporations with major AI footprints in their products and services.
The seven corporations are (in alphabetical order) Amorepacific, HD Hyndai, Krafton, LG AI Research, Naver, Samsung Electronics, and SK Hynix.
Amorepacific is the birthplace of K-Beauty and a cosmetics conglomerate.
HD Hyndai is the world’s biggest shipbuilder, with physical AI at grand scale.
Krafton is the home of the world-famous PUBG: BATTLEGROUNDS.
LG AI Research is a leader in Expert AI and the central hub of AX for the LG conglomerate.
Naver is the Operating System for Korea’s digital life.
Samsung Electronics is the world leader in smartphones, semiconductor memory and TV.
SK Hynix is a world leader in full-stack AI memory.
Presentation Lineup

Korea Ministry of Science
and ICT
Korea’s Vision for AI G3
Jemyung Ryu, Vice Minister

Naver
Naver AI’s Research for the
AI Agent Era
Sangdoo Yun,
Director of Naver AI
Abstract
NAVER has grown from Korea’s leading IT company into a global platform company spanning search, commerce, fintech, content, and cloud. This keynote traces NAVER’s journey toward AI-native products, including its Korean-centric foundation model HyperCLOVA X, and AI-native services, and shows how each step builds on the last. Together, these efforts mark a shift toward proactive agents that infer user intent, plan, and complete real-world tasks across NAVER’s services. This talk will close a look at with where this is heading: a flywheel that compounds data, services, and research together.

LG AI Research
Evolution of Industrial
Ecosystems Driven by AI
Woohyung Lim,
Head of LG AI Research
Abstract
Since LLMs’ late emergence, “Agentic AI” has rapidly reshaped software and high-income professions while converging with robotics to advance “Physical AI” for industrial and everyday use. Following LG AI Research’s establishment in December 2020, EXAONE development began in 2021 under a government-designated AI program, evolving into the global frontier model K-EXAONE. This progress enabled LG AI Research to secure global recognition in the Stanford HAI AI Index Report. Today, EXAONE delivers tangible results across manufacturing, R&D, healthcare, finance, and public services through collaborations with LG affiliates, domestic institutions, and global partners. As industries worldwide accelerate AI transformation (AX), most remain in early implementation stages, addressing data integration and structural shifts while acknowledging AI’s pivotal role in national competitiveness—projected to fundamentally reshape research and industrial ecosystems—making academia-industry partnerships essential for sustainable positioning. Continued AI technological advancement is expected to significantly transform the shape of our future.

SK Hynix
It’s the Memory, Stupid – AI Era
Eui Cheol Lim, VP and Head of Solution Advanced Technology
Abstract
The rise of LLM-based AI services is making memory a central bottleneck in computing infrastructure. Transformer-based models require massive memory capacity and bandwidth for model parameters, long-context processing, and inference-time data movement. As a result, memory cost and supply constraints are becoming critical challenges for scalable AI services. To overcome this, research is advancing in two complementary directions: reducing memory demand through efficient algorithms, and using memory more effectively to reduce computation and improve system-level efficiency. Both ultimately aim to lower the cost of AI services and enable broader market growth. This challenge will become even more important in the era of agentic AI, where autonomous agents may operate continuously and dramatically increase infrastructure demand. In this talk, we discuss why memory is becoming the defining factor of AI efficiency and how SK Hynix aims to enable scalable AI infrastructure through next-generation AI memory solutions.

HD Hyundai
Strategic Direction for Manufacturing AI and the Journey of HD Hyundai
Young Ok Kim, Senior VP and CAIO
Abstract
This talk introduces the strategic direction of manufacturing AI and presents the transformation journey of HD Hyundai in adopting AI-driven innovation. As the manufacturing industry faces increasing complexity and demand for efficiency, AI has become a critical enabler for operational excellence and sustainable growth. In this presentation, we discuss the key challenges in implementing AI within large-scale industrial environments, including data integration, legacy system constraints, and organizational transformation. HD Hyundai’s approach focuses on building a unified AI framework, leveraging advanced analytics, and integrating AI into core production processes. We share real-world use cases demonstrating how AI applications have improved productivity, optimized operations, and enhanced decision-making capabilities across multiple business units. Furthermore, we highlight lessons learned from the company’s AI transformation journey, including governance models and cross-functional collaboration. Finally, the talk outlines future directions for manufacturing AI and emphasizes the importance of continuous innovation in shaping the next generation of smart industries.

KRAFTON
Bringing AI into Games:
KRAFTON’s Journey Toward
More Immersive Play
June Sig Sung,
Head of AI Applied Research Department, KRAFTON AI
Abstract
Games are among the most demanding testbeds for applied AI. They combine real-time interaction, massive multimodal data, adversarial behavior, and millions of concurrent users whose experience hinges on every millisecond. This keynote presents how KRAFTON, the game company behind the PUBG franchise, has been embedding AI as part of both gameplay and live operations at global scale.
We begin with a brief overview of KRAFTON’s product portfolio and global footprint, including the recognition of PUBG as an official Asian Games esports title.
The core of the talk focuses on three concrete AI initiatives that translate frontier research into production. First, Ally, an on-device AI companion designed to talk and play with the user as a duo partner, powered by a small language model tuned for character behavior and dialogue. Second, anti-cheat pipelines that leverage both gameplay logs and vision-language models to protect fair play through agentic detection workflows. Third, AI for eSports analytics, where models for win probability estimation, engagement prediction, and trajectory forecasting bring new depth to PUBG broadcasts. We close with KRAFTON’s vision for AI-native game development and discuss what running these systems at global player scale has taught us, and the research community, about deploying AI in interactive environments.

Samsung Electronics
AI-Driven Transformation of
Semiconductor Manufacturing
Yong Ho Song, EVP & Head of DS AI Center
Abstract
Samsung DS’s journey from deploying AI in production to building AI‑ready data and knowledge foundations is presented. Over the past years, we have integrated 400+ systems, 50,000+ tables, and 5M+ documents, enabling 1,000+ of AI agents and LLM chatbots. More recently, our focus is on making enterprise knowledge accessible; secure RAG pipelines, document access controls, and self‑service AI platforms that empower domain experts to innovate. The next decade will shift from data governance to knowledge governance, establishing trusted enterprise knowledge as the foundation for AI agents.

Amorepacific
Dermatology Decoded by AI:
Integrating Dermatologist Expertise into Everyday Skincare
Joey Ahnn, Chief Digital Officer
Hei Sung Kim, Prof. & MD, Incheon St. Mary’s Hospital
Abstract
Clinical dermatology and the beauty industry serve different audiences—patients and consumers—yet share a common goal: promoting healthy skin. Clinical practice provides diagnostic rigor and medical expertise, whereas beauty platforms offer accessibility, scalability, and continuity of care. Recognizing these complementary strengths, we present a dermatologist-in-the-loop AI skin assessment framework developed through a collaboration between Incheon St. Mary’s Hospital and AMOREPACIFIC.
While AI-based skin analysis can support everyday skincare, accurate evaluation of sensitive skin and skin lesions requires clinically informed interpretation. To address this challenge, dermatologist expertise was integrated throughout the development process, including data acquisition, annotation, model design, and validation. As an initial step, dedicated AI models for skin-lesion analysis were developed and evaluated against dermatologist reference standards.
Building on this foundation, we propose a future roadmap incorporating multimodal skin foundation models, explainable AI, dynamic skin-state prediction, and privacy-preserving federated learning. Beyond research, these technologies are being translated into consumer-facing digital and retail platforms to expand access to evidence-based skincare guidance.
